For example, ten years ago I looked at hybrids and there was just no way; they were too expensive. Five years ago I looked again and I actually considered it; but the numbers still didn't quite work out. I imagine in a few years the return on investment will be there and I'll buy some sort of low fuel consumption vehicle. Until then, I'll keep driving my 27 mpg sedan.
This is known as the technology adoption curve:
Full Size Version
Once something becomes indisputably efficient and easy to adopt, it becomes mainstream and the majority of consumers buy it. Until then, people buy the technology for other reasons: because it's "cool" or a status symbol, they like "new" things or because they want to make an investment (and possibly make a profit).
Those early adopters can afford to throw money away, and it's their choice to do so. However, when government gets into the game it makes ALL of us into early adopters, whether we want to or not, whether we can afford it or not. This sort of "venture cronyism" is a bad parody of its free-market equivalent.
I accept that businesses fail. That doesn't bother me. What makes me mad is that someone else forced me to cover a throw of the dice and they came out snake-eyes.
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